Efektifitas Promosi Bank Sulselbar Melalui Film Aman Bos
نویسندگان
چکیده
Penelitian ini menggambarkan efektifitas promosi melalui film Aman Bos, yang tayang pada bioskop dan YouTube. Tujuannya adalah untuk mempromosikan Bank Sulselbar, Metodologi digunakan kualitatif deskriptif dengan pendekatan studi kasus pustaka mengulas ini.dengan menggunakan pisau bedah teori Kotler mix marketing 4 Product, price, promotion place.hasil penelitian menunjukkan bahwa media YouTube berpromosi sangat efektif memperluas jangkauan audience, cukup sebagai menarik konsumen, kesimpulan dari tingkat
منابع مشابه
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ژورنال
عنوان ژورنال: Jurnal SASAK
سال: 2022
ISSN: ['2685-4120']
DOI: https://doi.org/10.30812/sasak.v4i2.2464